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Changes at the World Cup 2010 Committee
By LWAZI DLAMINI - SWAZI TIMES-15-Aug-2009
MBABANE – Swaziland Tourism Authority (STA) Chief Executive Officer (CEO) Eric Maseko is among the four new members in the seven-member Swaziland World Cup 2010 Technical Committee, the Times Sports Desk has gathered.
Maseko replaces his organisation’s Marketing Manager, Bongani Dlamini in the sweeping changes within the Committee which had earlier been headed by FA president Adam ‘Bomber’ Mthethwa.
Also being roped in is Ministry of Home Affairs Deputy Immigration Officer Anthony Masilela, Director of Information in the Ministry of Information, Martin Dlamini and Qijwa Dlamini from the Royal Swaziland Police (RSP).
Under-secretary in the Ministry of Sports, Culture and Youth Affairs Maswazi Shongwe and Mthethwa retained their positions in the Committee headed by Matsapha Town Board CEO, Gciniwe Fakudze.
Announcing the changes within the Committee, Fakudze said with the national team, Sihlangu’s failure to qualify for World Cup 2010 much focus is now on tourism and on how the country can maximise its resources to benefit from the greatest show on earth.
“In that aspect, we have internal and external focus. The internal focus is mainly on creating awareness and marketing the country as a tourist destination hence we launched the football Friday and mini World Cup concept last week,” she said.
Fakudze said externally the focus was on engaging and improving relations with the neighbouring states in particular the host country, South Africa. “We are already doing countdown to 2010. We will be engaging in more campaigns especially in the key areas like border posts, petrol stations and airport to ensure that there is great awareness about the tournament and how the country is the right place to visit for the tourists,” she added.
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