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More German tourists expected in SD - STA

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By Hlengiwe Kunene - THE SWAZI OBSERVER-12-Mar-2012

THE Swaziland Tourism Authority (STA) is optimistic that Swaziland will soon have more tourists from Germany visiting the country.

Marketing Manager Bongani Dlamini expressed confidence that attending the Berlin show would yield positive results for the country.

“Swaziland already receives an impressive number of tourists who come from Germany and we hope the show will further garner interest from many other tourists who will get to know more about Swaziland whilst we are there,” he said.

The Berlin show began last Wednesday. STA officials did not travel alone to Germany but also with other stakeholders in the hospitality industry including Big Game Parks, Forester’s Arms Hotel, Mountain Inn and the Swaziland Civil Aviation Authority (SWACAA). “The reason we travelled all the way to Berlin is because we are confident that shows of this nature help promote the country a lot. STA has always attended the Berlin show as it has proven to yield fruitful results in as far as bringing German tourists to Swaziland is concerned,” said Dlamini.

The ITB Berlin is an international media event. In 2011 about 7 200 journalists attended the world’s largest trade show for the travel industry, of whom over 1 800 came from abroad. In addition to the industry’s leading trade magazines, business and travel journalists from 94 countries report on the latest travel trends and products. Following media registered for the ITB, the show provides unique opportunities to benefit from the leading think tank of the global tourism industry.

Meanwhile, President and CEO of World Travel and Tourism Council David Scowsill said in his testimonial travel and tourism accounted for 258 million jobs globally. He said at US$6 trillion (9.1% of GDP) the sector was a key driver for investment and economic growth and at a global level. “It is larger than the automotive industry at 8% GDP and just smaller than banking at 11%. Our key challenge in the industry is to stimulate jobs and investment, eliminating barriers to travel such as visa restrictions, taxation and outmoded infrastructure systems.

“I am confident these issues will be addressed at Europe’s premier travel trade fair - ITB Berlin. It is the key place to learn about new trends, market developments, and to deepen existing business relations,” added Scowsill.

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